Saudi Entrepreneurs Accelerate Growth Through AI

Entrepreneurs in Saudi Arabia are increasingly integrating artificial intelligence into their business models, supported by targeted training initiatives aimed at translating technological potential into operational results. Programmes led by UN Trade and Development are focusing on practical implementation rather than abstract theory.

At a recent AI crash course in Riyadh, founders examined how artificial intelligence can be embedded across customer acquisition, marketing, sales and operational efficiency. Delivered under the Empretec entrepreneurship programme in partnership with the Social Development Bank and the Empretec Saudi Arabia centre, the sessions emphasised hands-on problem solving. Participants assessed which tools could support product development, how to manage privacy and data risks, and what systems were required to generate reliable insights from structured information.

Organisers say many entrepreneurs remain at an early stage of AI adoption, seeking clarity on application and risk management. The training framework is designed to provide a structured progression from initial curiosity to active deployment, encouraging founders to experiment with real startup challenges during the course. Participants also explored the components required to build AI tools from the ground up, gaining exposure to the technical architecture underpinning such systems.

A second course was delivered through the Saudi National Industrial Development and Logistics Program’s 1K Mile bootcamp, targeting early-stage ventures in energy, mining, industry and logistics. This programme introduced core AI concepts and outlined the strategic considerations businesses should address before integrating advanced technologies into operations. A central theme across both initiatives was data readiness, with entrepreneurs trained to collect, structure and analyse information to ensure AI systems produce meaningful outputs.

The effort aligns with Saudi Arabia’s Vision 2030 strategy, which aims to position the country as a global hub for artificial intelligence and innovation. It also reflects findings from UNCTAD’s research highlighting skills gaps and limited AI literacy as barriers to small business adoption. By prioritising applied learning and ecosystem support, the initiative seeks to embed technology-driven capabilities within the broader entrepreneurial landscape.